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Apr 6, 2016

Our Favourite Quotes on Selling and Success

Sales Quotes


We hope you enjoy these quotes, which all speak words of truth to us.  It’s always good to have a reminder of what will keep us on track and on target – and usually it’s doing the basics right!


"You are your greatest asset" Tom Hopkins1. “You are your greatest asset. Put your time, effort and money into training, grooming, and encouraging your greatest asset.”
Tom Hopkins – Speaker, trainer and author



2. “With confidence, you have won before you have started.”
Marcus Garvey, Political leader, publisher, journalist and entrepreneur


"The path to success is massive, determined action." Tony Robbins3. “The path to success is to take massive, determined action.”
Tony Robbins, Speaker and author




4. “No matter what you do, your job is to tell your story.”
Gary Vaynerchuk, entrepreneur, author, public speaker


5. “Listen with the intent to understand, not the intent to reply.”
Stephen Covey, Author"Listen with the intent to understand, not the intent to reply. " Stephen Covey


6. “Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.”
David Frost OBE, Journalist, writer and media personality


7. “Quality performance starts with a positive attitude.”
Jeffrey Gitomer, Author and speaker


"Your attitude, not your aptitude, will determine your altitude." Zig Ziglar

8. “Your attitude, not your aptitude, will determine your altitude.”
Zig Ziglar, American author, salesman and motivational speaker



9. “My objective is not to close the sale but to open a relationship.”
Neil Rackham, author of SPIN Selling


10. “The elevator to success is out of order. You’ll have to use the stairs… one step at a time.”"The elevator to success is out of order. You'll have to use the stairs... one step at a time." Joe Girard
Joe Girard, ‘World’s greatest salesman’


Now check out our other sales quotes.

Feb 9, 2016

What worries entrepreneurs most about selling

What worries entrepreneurs most about sellingA recent survey asking what entrepreneurs fear most about selling revealed some very common fears that I think apply or have applied to most people at some point in their careers.  The ability to sell is a skill that everyone in business needs to master, but a surprising number of entrepreneurs find it a challenge.

In the survey carried out by, the top fears that were on the mind of many respondents were:
• Being seen as too pushy
• Not being able to get the prospect to see the value in their product/service
• Getting rejected because of price
• Having difficulty starting the sales conversation

Do any of those sound familiar to you?  I bet they do.  So what can you do if you are suffering from any of these fears right now?

How to sellBeing seen as too pushy
One of our favourite sayings is “very few of us like being sold to but everyone is open to influence”.  We all know when someone is trying to sell to  us, and most people find this off putting, feeling the salesperson is more interested in the sale than in meeting their particular needs.  However most of us are not aware when we are being influenced.  One useful technique is to use the concept of pace-pace-lead as a subtle way of gently initiating a sales conversation.  It involves questioning and carefully listening to understand the prospects real needs, seeing the problem from their point of view, acknowledging their problem and showing that you understand it, and then adding insight and value to illustrate how you can help them solve that problem.

Asking credible questions when sellingCommunicating product/service value
If you have asked the right questions and listened carefully, you will understand the details of the prospect’s problem and how you can truly add value.  But quite often we can be busy thinking about what we are going to say next, or how we can jump in and illustrate why they should buy from us, without taking the time to listen and build a connection with that person.  If you change your mindset away from selling and think instead about how you can help someone then you will naturally want to listen, to empathise and you will communicate the value more naturally.

Price shouldn't be an issue if you show the valueGetting rejected because of price
If you have communicated the value effectively through questioning and active listening, then you have also had an opportunity to qualify the prospect and get an idea of how likely they are to buy from you.  Remember you also need to take the time to establish your credibility, and to build up trust.  If you have done all of this then price shouldn’t be an issue. Remember that objections are really a request for more information and are an opportunity to show again the value of your product or service, so don’t be put off by them.  However, if you are rejected, take the time to think through what happened during the sales conversation and use this as an opportunity to learn and improve and perhaps try doing things slightly differently next time.

Difficulty starting conversation
If you have difficulty in starting a sales conversation then it might be that you are over-thinking things.  It’s a good idea to start by asking questions to see if that can naturally lead into a sales conversation.  If you still find it hard then consider if perhaps it might be a question of belief – that you don’t fully believe in yourself or your product/service.  If this might be the case then you can work on reminding yourself of the best work you have done, and the positive feedback you have had from customers and clients.

The ability to sell is something that we all have within us – whether you are an extrovert of introvert, you can find your authentic sales approach and what works for you.  But the fundamental fact is that you can’t build a thriving business if you can’t get people to do what you want and buy from you.  Fortunately selling is an easily learnable skill once you take the time to think about what is holding you back.

Focus on how you can add real value

Sep 4, 2015

What Body Language Tells us About Charisma and Influence

We got this interesting and insightful email from Nikki Owen, a leading expert on charisma who we have worked with in the past.  It clearly shows just how important body language is when you are trying to influence people, and just how much it can reveal about you that is sensed subconsciously by those you are trying to influence.  Whether you are a sales professional, a leader, or a politician, your body language is key to how you are perceived…. and impacts your ability to influence.

Check out what Nikki makes of the Labour leadership contenders below.  It will be fascinating to see if she is right!

Labour Leadership Contest And The Charisma Factor
The voting process for Labour’s leadership contest will close on the day that my book, Charismatic to the Core is released on Thursday 10 September 2015. There is no such thing as coincidence so I felt compelled to look at the impact of charisma on political election success. Four candidates were successfully nominated to stand in the election: Andy Burnham, Yvette Cooper, Jeremy Corbyn and Liz Kendall.

In his blog It’s Charisma, Stupid, Paul Graham, US political commentator has a theory that in US presidential elections, the more charismatic candidate wins. He states that people who write about politics, whether on the left or right, have a consistent bias: they take politics seriously. When one candidate beats another they look for political explanations, when in fact, people simply vote for the candidate that seems more dynamic – the one that wants the job more.  Looking back over every presidential election since TV became widespread, the apparently more charismatic candidate has won.

Graham goes on to observe that voters’ opinions on political issues have lined up with charisma on 11 elections in a row. Whilst many political commentators would appear to abhor the idea that a contest as important as the US election could be decided on something as ‘superficial’ as a candidate’s charismatic presence, I for one choose to believe that factors such as trust, authenticity, and the ability to fire the imagination of a country are all perfectly valid reasons why the more charismatic candidate should prevail. Most of us would choose to follow a leader that we sensed was more able to empathise with us – and communicate from their heart rather than their head – rather than rely on cold, hard analysis and logic.

Research by The University of Lausanne and published in Harvard Business Review in June 2012, concluded: ‘the most effective leaders layer charismatic leadership on top of transactional and instrumental leadership to achieve their goals.’

So here are my thoughts and observations on how the four Labour candidates are shaping up on the charisma front. I have ignored the content and policies communicated during their speeches and interviews and instead have focused simply on their charisma, based on their physical presence, what I’ve noticed about their physical body and their energy.

Andy Burnham
Andy BurnhamAndy’s head juts out in front of his body indicating his focus and drive. His energy conveys that he is very ambitious and a man with a clear vision. His calm and measured style of delivery is diluted by some insecurity that I feel is down to a need to convey that he is the man for the job rather than his belief in himself. By trying to get it right he loses some of his earthy authenticity.

I find myself liking this man. Many of his words used in his ‘Andy4labour’ speech are heart and emotion orientated and my sense is that he is naturally a little more logically orientated so some of his speech seems a little incongruent particularly towards the end.

Apart from some subtle swaying he is centred and there is an aura of trust and plausibility about him. Everything about him says that he is a ‘safe pair of hands’. Yet I find myself wondering about his ability to inspire and arouse the level of followship needed to lead Labour to victory in the next general election. My suggestion to Andy is to let go of some of the mental constraints he is imposing upon himself and just accept that when he is being himself he is much more inspirational.

Yvette Cooper
Yvette’s passion is evident and she thinks at a supersonic speed. She breaths from her upper chest which enables her to talk very quickly. Her intensity could be intimidating for some people but she softens this by being very emotionally connected and is able to build rapport well. I sense that Yvette has high levels of anger and frustration. Her eye contact is incisive and I’ve noticed she sometimes suffers from an outbreak of spots, (spots from a metaphysical perspective suggest ‘anger erupting’).

The left side of the brain is more logical and denotes masculine energy and operates the right side of the body. Yvette’s right shoulder is raised slightly higher than her left shoulder indicating that being female in a male dominated environment has been challenging. She appears sharp, fiery and passionate with a steely determination. She blends these strong attributes with techniques to build empathy.

I find myself feeling inspired by Yvette, she stirs my emotions. Sometimes when she is doing her ’empathy’ piece I feel she is not being completely genuine. My tip for Yvette to help her with this, is to pay a bit more attention to her breathing and take deeper breaths before her appearances. This will naturally build her sensory awareness and connectedness with others.

Jeremy Corbyn
Jeremy CorbynWhat you see is what you get with Jeremy. This man is utterly authentic and the idea that he would do anything just to please voters is a ludicrous notion. His eyes hold the same intensity as Yvette Cooper’s eyes and to me they convey that injustice causes a deep rage within him. Jeremy speaks the truth he feels in his heart. Being true to himself is such a part of his character that he has become used to other people’s intolerances and judgements.

Look at his shoulders and you can see that his responsibilities weigh on him heavily. His shoulders are tense and his metaphorical burdens have pushed his head forwards. This man is resilient, tough and uncompromising yet he has a surprising level of sensitivity that is an unusual combination and very compelling.

There is an aura of sadness, old sadness, around him as if he hasn’t come to terms with the way he sees political injustice played out around the world. When he speaks in public to large groups he stirs emotion because he speaks freely and openly without constrain from his heart. I completely understand why this man has become a forerunner in this election contest.

I imagine that Jeremy doesn’t really do collaboration if it means compromising his beliefs and views. This man is like Marmite, people will either love or hate him. My suggestion to Jeremy is a bit strange. I believe that he would benefit from some type of daily meditation that will help him to remain more detached when exposed to opposing viewpoints so he is better equipped to build rather than sabotage bridges with those not aligned with his own political views.

Liz Kendall
Liz KendallI personally find Liz uncomfortable to watch. She appears vulnerable due to her very shallow breathing. This creates an energy of anxiety and her voice lacks resonance and consequently she lacks gravitas. She compensates these inner insecurities by being overly forceful and a bit patronising at times. She uses too much rhetoric and is more focused on making her point rather that listening to or fully appreciating the question. She is clearly very articulate and bright yet she has not yet attained a sense of being comfortable in her own skin in front of a camera.

There is a heaviness under her eyes. This is where the stomach meridian is located and we usually hold anxiety and old fear in our stomach area. I have not viewed any footage of Liz where she appears relaxed and comfortable. Consequently anyone watching Liz is likely to struggle to feel relaxed and comfortable. Maybe this is the reason why most of her communication is based on her intellectual prowess rather than an emotional orientation. As a result Liz may find it hard to build engagement, inspire followship and motivate people to vote.

It feels that it’s too soon for Liz to be a credible candidate yet she does have a gentle radiance within her that if nurtured has the potential to become very compelling. My suggestion to Liz is to find an accredited practitioner in Emotional Freedom Techniques to release and clear some of her insecurities so we can see more of the essence of who Liz really is at her core.

So in terms of their charisma (remember I’ve completely ignored their views) here is my verdict. I have rated the candidates from the most charismatic to least charismatic:
1. Jeremy Corbyn
2. Yvette Cooper
3. Andy Burnham
4. Liz Kendall

Good luck to all four candidates, these are interesting times for British politics.

Jul 15, 2015

The Hidden Impact of Mindset (and how you can change it)

To influence you need a confident mindset In whatever we do, whether it is delivering training, writing books or speaking, Tom and I are fundamentally, at the most simple level, helping people to reach their potential.  That is why we love doing what we do.

As we both work with hundreds of people over the course of a year the one thing we constantly find is that the biggest issue getting in the way of an individual developing in order to reach their potential is their mindset.

You have to have the right mindset for success in whatever situation you are in, and mindset is an attitude, which is quite different from character which is made up of your personal qualities.

Mindset and Influence
The skill of influencing is actually very simple.  The techniques, the knowledge, everything that you might need to know about how to influence effectively is very straight forward.  But if you have a negative view about your ability to influence somebody, it’s going to come out in your behaviours.

First meetings are high stakes influencing situationsSo maybe as a small business owner you might be seeking to influence somebody in a corporate organisation and you are feeling slightly less confident than usual, or as a manager you are seeking to influence a subordinate that in the past has been a little bit difficult in terms of the relationship.

This lack of confidence about the situation will have an impact on your mindset, so that when you go into that conversation your mindset will encourage certain behaviours, and those behaviours will determine your results

Presenting with Influence
Let’s consider as an example somebody in a medium sized business, perhaps a manager who has got a few people under them but they’ve now got this opportunity to speak at a conference.  Fear of public speaking is right up there in the top ten fears that the people hold. They may have all the knowledge in the world, they might have a really compelling point of view, and the audience could be 50 people, 100 people, and riveted around this subject matter. But if that manager in that situation of giving a presentation feels a lack of confidence or situational confidence, that will have an impact.  To be more effective at  influencing that group the manager just needs to be more confident in that moment of influence.

And you can make people more confident.  There are lots of techniques that are very straight forward, very well proven, there is a lot of science behind it, and they will allow people to become more confident in the moment. So that’s not about character. In fact we would suggest, if you are going to be presenting to a group, that’s about being more of yourself. But you have got to be confident to deliver the message.

You need a confident mindset to present with influenceIn this presenting situation, when mindset is an issue, the reason it negatively impacts so often is because people don’t realise that they’ve got this negative mindset. They have this feeling of anxiety, this feeling of nerves or discomfort, but they don’t name it, they don’t put their awareness on it.  And if you are not aware of something you can’t change it.

And it’s no good them saying, “well look, I’m really nervous about giving this presentation” and us saying “well just be really confident about it”, that won’t work.  But if you can understand what is getting in the way in terms of mindset, you can then choose to focus on something that can also be true but is perhaps more helpful.

So rather than going into that presentation thinking ” oh I’m going to mess it up, it’s not something I want to do”, if you are aware of how you are thinking you could go in with the attitude of “I’ve got a message that I know would be really valuable to this group”. If you go in with that at the front of your mind, you are going to do a better job and you are going to be more confident in your delivery.

Being aware of your mindset is the first step to changing it A lot of what we do is about helping people understand what they believe to be true about a situation – their mindset.  What is the mindset that you need if you are going to be effective in any influencing situation?  Well typically, that’s the mindset of confidence.

Have you been in situations where you know your mindset has impacted your outcome?  We would love to hear about it.

Jun 16, 2015

Why you should work harder on yourself than you do on your job

Jim Rohn, champion of self-developmentJerry was chatting to someone recently and was struck by what a great attitude this guy had.  As the owner of a small business, he clearly understood that in order to keep growing his business (which was doing very well) he needed to develop himself and his skill set, and not just do more of the same and focus on his business metrics.

It reminded us of the work of Jim Rohn (now deceased), American entrepreneur and motivational speaker, who is credited with shaping a whole generation of personal development trainers.  Jim believed you should work harder on yourself than you do on your job”.

You will find Jim’s inspirational quotes all over the internet, mostly along the lines of taking personal responsibility for developing yourself, the idea being that you attract success by being the person you become.

Richard Branson Jim certainly personified this in his rags to riches life story,  starting life as an Idaho farm boy and ending up in Beverley Hills.  And we can think of many other people who have followed the same path and started with humble beginnings but by focusing on improving themselves they have built small empires – Richard Branson (started out with £300), Sir Philip Green (Arcadia Group), Charles Dunstone (Carphone Warehouse), Samuel Walton (Walmart), Oprah Winfrey (“Queen of all media”) to name but a fraction.
Oprah Winfrey

I’m sure you can think of many people too that you know personally who have achieved success by continually self-educating, learning, developing and challenging themselves.

One of our favourite quotes is “to have more than you have got, become more than you are” and it is very true that personal income rarely exceeds personal development.  Or if it does it doesn’t stay that way for long.

Here are some of Jim’s other thought-provoking quotes on a range of topics:

Skills: Don’t wish it were easier; wish you were better. Don’t wish for less problems; wish for more skills. Don’t wish for less challenges; wish for more wisdom

Growth: Don’t join an easy crowd. You won’t grow. Go where the expectations and the demands to perform and achieve are high

Activity: The few who do are the envy of the many who watch.

Change: Unless you change how you are, you’ll always have what you’ve got

And finally, “if you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”

What are you doing to improve and develop yourself and to push yourself to the edge of your discomfort?

Jun 1, 2015

High Stakes Influencing

Webinar - pic of boys with James - 06 May 2015

We were very excited to hold our first webinar Masterclass recently on High Stakes Influencing.

It was hosted by James Lavers, internet entrepreneur and former producer to Tony Robbins, renowned US motivational speaker.  We talked to James about our business journey and how we have used ‘high stakes’ influencing to build our two businesses to generate six-figure incomes.

By ‘high stakes’ we mean those situations where the outcome is really important to your business – usually around sales or business development activities.

During the Masterclass we talked in detail about selling, pitching, presenting and negotiating.  We explained how we used C-cubed Influence in these ‘high stakes’ influencing situations to make a real step change in our businesses and cross a threshold to get more higher-paying clients.

We are passionate about sharing what we teach our corporate clients with small businesses and entrepreneurs, as we know the massive impact C-cubed Influence can have.  That is why our corporate clients pay over £6k a day to have both of us work with them.  They know that the benefits of having highly effective influencers in their teams are well worth the investment, and they know that they will reap the rewards many times over.

During the Masterclass we shared some of the C-cubed Influence techniques we use and in case you missed it here it is again for a limited time only:

Click here to watch our Masterclass on High Stakes Influencing.


May 18, 2015

The Power of Influence – Tom’s Share Radio Interview

Tom Bird speaking on influence on Share RadioOne of Tom’s favourite sayings is “we cannot NOT influence”.

This is because we all influence in our everyday interactions, whether we are aware of it or not, and of course we often try to influence consciously in many of our business situations.

So Tom was excited to be invited recently to talk to Nick Peters, journalist and Editor of Business First magazine, on his weekly programme on Share Radio.

You can listen to the interview here.

The show, called “Shop Floor”, is all about work and the workplace in all its forms.  Nick was interested in the idea of sales as a culture, not just something that someone who has the word SALES in their title does.  He wanted to explore how influence can be used to empower everyone in the organisation to ‘sell’ the company every time they deal with a customer.

Tom had a great time talking to Nick about C-cubed influence, how mindset effects our ability to influence, and how C-cubed influence is having an impact in organisations around the world.

NIck Peters, presenter of Sjhare Radio's Shop Floor programmeShare Radio is one of London’s newest radio stations, and you can listen to the radio interview here.

Dec 12, 2014

Special Offer – Last Chance

Our offer on Amazon ends at midnight on Thursday 18th December. The C3 Model of InfluencingTM Field Guide is THE blueprint for how to influence in ANY situation.

Here is what people have been saying on Amazon:

“A refreshing and powerful way of examining and developing influence”

“An amazing piece of work”

“I have gained a lot of personal insight from reading this”.

We cannot NOT influence.  It is part of what we all do every day both at work and in our personal lives.  Sometimes we actively try to influence a situation and sometimes we do it subconsciously through our body language and signals.  But whatever we do, if we are a powerful influencer we WILL be more successful in getting the result we want.

If you are a sales professional or an entrepreneur,  a corporate manager or you work in a professional service firm, this book will teach you the secrets of C-cubed Influence, a tried and tested influencing model that we teach around the world.  It focuses on skills in the areas of confidence, credibility and connection – the foundations of effective influencing.

If you want to raise your game in 2015 then buy The C3 Model of InfluencingTH Field Guide and learn C-Cubed Influence.  The offer ends at midnight on Thursday 18th December.


Dec 5, 2014

How to Influence – SPECIAL OFFER


the C3 model 1000 - proof of front cover - half sizeSPECIAL OFFER – SPECIAL OFFER

Starting midnight today, Thursday 11th December, The C3 Model of InfluencingTM Field Guide will be on 7-day SPECIAL OFFER on Amazon.  The Field Guide teaches you the secrets of C-cubed Influence, based on our behaviour, the way we think and how we communicate – which means it becomes a natural part of who you are.  This is THE blueprint for how to influence in any situation.

What can becoming a world class influencer do for you?
Being highly skilled at influencing will impact both your business and personal life.  It will give you more success in getting the outcome you want when meeting a potential client, networking, leading a meeting, making an important presentation, motivating a team or having difficult conversations.  C-cubed Influence is based on principles of truth in the core areas of confidence, credibility and connection.

Here are two truths that we quote a lot:

Few people like being sold to but most people are open to influence.  We can all think of a time when we were buying something, perhaps a TV or white goods for the kitchen, and the salesperson came on too strong.  They didn’t take any time to find out what exactly we were looking for or whether the product suited our needs but just went straight into a sales pitch.  This makes us feel as if we are being sold to and we can become minded NOT to buy.  In fact if you ask a room full of people who likes being sold to less than 5% will put their hand up.  So being able to influence is a crucial skill in selling

The second truth is that it is easier to behave your way into new thinking than to think your way into new behaviour.  By behaving in the way we want to BE that behaviour then starts to become a natural part of what we do and how we feel.  For instance if we are not feeling confident in a situation we can use surface tactics in our behaviour, such as body language and voice tone, so that we appear to be confident, and the more we do this the more we find that we actually do feel and become more confident.

If you would like to find out more about how C-Cubed Influence can give you success in 2015 then buy The C3 Model of InfluencingTH Field Guide and learn C-Cubed Influence.  Its on offer from midnight on Thursday 11th December until midnight on Thursday 18th December.


Oct 21, 2014

How to Influence in Selling

We know it can be really tough finding new customers in today’s market. Buyers today may be far more advanced in the buying cycle by the time you reach them and may already have a good idea of what they think they need – which can make it tough to even get a foot in the door!

But if you aren’t able to influence early on in the buying cycle what can you do to improve your prospecting and your chances of a successful sale?

We believe that “few of us like being sold to … but everyone is open to influence”. It is so true. By focusing on your confidence, credibility and connection and how you come across to people, you are giving yourself the best chance to be taken seriously when you make a first approach, to be listened to, to persuade, and to sell.  Check out the slides below and visit to find out more about any of the topics covered.