The Survey 

In 2009 we undertook an in-depth survey into the habits of over 200 highly successful UK-based salespeople. We set up some strict criteria including:

- direct involvement in the sales process in 2009
- a minimum of 5 years experience in selling
- recognised by at least one organisation as being successful
- an average income over the last 3 years of £50,000/annum.

We wanted to identify what it was that made them so successful, and we used the findings to help us write our book, ‘Brilliant Selling: what the best sales people know, say and do’.

Executive Summary

We thought the findings made interesting reading and have put them into a short and thought provoking Executive Summary, focusing on what we consider to be the most interesting and relevant elements for sales professionals.

CLICK HERE to receive our FREE short Executive Summary

We are delighted that Brilliant Selling is the No. 1 UK sales book and is available online and from all leading booksellers.

Take the New Survey

We want to continue to find out what are the most pressing issues and problems sales professionals are facing today, and we would really appreciate it if you could take a few minutes to complete our VERY short survey. This will help us to add more useful free resources to the website. To take the survey CLICK HERE.